Men International
I was approached by Men International to produce a creative for their men's hairdressing brand launch in Scotland.
We wanted to steer away from the typical head and shoulder work normaly produced for showcasing hair.
Working with the concept of 'shape' we used a ladder and a wide angle lens to produce something visualy different from the outset. I focused on the hair cut and styling and i asked the models for some attitude to create the final results.
